Instinct Distribution operates as a theatrical distributor in Australia and has released movies on its own as well as in conjunction with other distributors. These releases have tended to be of movies that Instinct has produced though it has released third party productions as well and will continue to do so.
Increasingly Instinct Distribution is looking to operate as a worldwide digital distributor. It has been establishing relationships with various VOD, DVD on Demand, Streaming and other online based platforms internationally including iTunes, Amazon, NetFlix and Hulu. The focus on these digitally distributed movies will be in crafting marketing campaigns that can build an audience by combining real world and online events and strategies. As the digital distribution market develops this method of distribution will increasingly become the focus for the company in releasing smaller, independent films.