D.I.M.E is a digital audience development and on-line promotion and marketing environment in which Instinct will explore and develop an on-line audience for digital content. Initially this will involve providing the on-line audience with complete access to the making of Instincts current production through the streaming of a behind the scenes documentary that is updated weekly, various competitions, a discussion forum, regular blogs from cast and crew, a digital short film festival and other strategies.
The site will also look to identify niche on-line audiences with a view to creating digital content directly to the audience, effectively market testing ideas, storylines and concepts during the development and production process.
It is Instincts belief that within a very short period of time audiences will mainly access their movies directly via the internet and that it will be possible for producers to market and distribute their content directly. DIME will assist in this distribution.
We've started doing this with the movie, Torn, and have a few more planned for 2007. We really want to open up the process to you.
